With 22.4 million trips per year (2019), the source market Switzerland is one of the most attractive markets in the world. 65% of the trips were abroad. Despite the low population Switzerland is a TopTwenty travel market, spending-specifically (CHF 16.1 billion!) rather than travel-specific. Therefore, the Swiss traveller is not only advertised by many Swiss suppliers, but also by numerous foreign suppliers (hotels, groups, destinations, regions, countries).
Our main competence lies in the fact that we can professionally cover all important areas of activity in destination marketing: PR, travel trade, promotion, online. Thus we guarantee a 360°-cultivation on the Swiss travel market.
Our destination marketing services include:
- Market research, market analysis
- Analysis of strengths and weaknesses
- Development and implementation of marketing plans
- Key account management
- B2B marketing
- Travel-trade trainings
- Organisation and coordination of workshops, seminars and road shows
- Organisation and implementation of information journeys (trade)
- Trade promotions
- Participation in public and trade fairs
- Media processing
- Media events
- Media visits
- Distribution of newsletters
- Media trips
- Advertising campaigns
- Direct marketing
- Organisation of events and cross-marketing activities
- B2C activities
- Merchandising
- Reporting